Privacy Policy

Effective Date: August 17, 2025

Last Updated: August 17, 2025

At Lilac, we prioritize your privacy and are committed to protecting your personal information. This Privacy Policy (this “Policy”) explains how we collect, use, store, and share your data when you use our mobile application, website, and related services (collectively, the “Services”).

By accessing or using Lilac, you consent to the data practices described in this Policy. If you do not agree, please discontinue use of the Service.

1. Information We Collect

We collect various types of information to enhance your experience and ensure a safe and meaningful environment for users.

1.1 Information You Provide Directly

  • Account Information – When you create an account, we collect your name, email address, phone number, date of birth, profile picture, location, and other optional details you provide.

  • Friendship Preferences – To improve matches and connections, you may provide information about your preferences.

  • User-Generated Content – We collect content you upload, such as messages, posts, images, videos, and interactions with other users.

  • Feedback & Support Requests – If you contact our support team, we collect your communications and any additional information you share.

1.2 Information We Collect Automatically

  • Device Information – We may collect data about the device you use, including hardware model, operating system, IP address, unique device identifiers, and app version.

  • Usage Data – We track interactions within the app, such as profile views, chat activity, and in-app actions.

  • Location Data – To enhance social features, we may collect your approximate or precise location, depending on your device settings. 

  • Personal Data – We require you to disclose certain personal data such as your name, date of Birth, and Phone Number.

  • Optional Personal Data – We will collect certain data that you choose to disclose to others, such as religion and interests. You may choose not to provide such information by answering with “prefer not to say.”

1.3 Information from Third-Party Sources

  • Social Media Integration – If you link your account to third-party platforms (e.g., Facebook, Google), we may collect information as permitted by their privacy policies.

  • Analytics & Advertising Partners – We may receive non-personal data from partners to improve our services.

2. How We Use Your Information

We use the information collected for the following purposes:

2.1 To Provide and Improve the Service

  • Enable account creation, login, and profile management.

  • Facilitate friendship connections, recommendations, and messaging.

  • Enhance app features, user experience, and personalization.

2.2 To Ensure Safety & Security

  • Monitor for suspicious, fraudulent, or harmful activity.

  • Enforce our Community Guidelines and prevent violations.

  • Investigate and respond to reports of misconduct.

2.3 To Communicate with You

  • Send account-related notifications, updates, and support responses.

  • Provide important security or policy changes.

  • Send marketing messages, promotions, and event updates (with your consent).

2.4 To Comply with Legal Obligations

  • Respond to legal requests or comply with law enforcement when required.

  • Enforce our Terms of Use and protect our rights.

3. How We Share Your Information

We do not sell your personal data. However, we may share information in the following cases:

3.1 With Other Users

  • Your profile information (e.g., name, photos) is visible to other users based on your settings.

  • Messages and interactions are shared with the recipient(s) only.

·       Information you have shared with others (e.g., through messages, updates, or group posts) will remain visible after you close your account or delete the information from your own profile or mailbox, and we do not control data that other Members have copied out of our Services. Your profile may continue to be displayed in the services of others (e.g., search tools) until they refresh their cache.

3.2 With Service Providers

We use third-party vendors for hosting, analytics, customer support, and security services. These providers process data on our behalf and must follow strict confidentiality agreements.

3.3 For Legal & Safety Reasons

We may disclose information if required by law, legal process, or to protect the rights and safety of Lilac, its users, and the public.

3.4 In Business Transfers

If Lilac undergoes a merger, acquisition, or sale of assets, user data may be transferred as part of the business transition.

4. Your Privacy Choices & Controls

4.1 Profile & Account Settings

  • You can edit or delete profile details at any time.

  • Adjust privacy settings to limit visibility of personal information.

4.2 Location & Notification Preferences

  • Enable or disable location access in your device settings.

  • Manage notification preferences within the app.

4.3 Communication Preferences

  • Opt-out of marketing emails via the unsubscribe link.

  • Disable certain in-app notifications in settings.

4.4 Data Access & Deletion Requests

You may request:

  • A copy of your personal data.

  • Account deletion and removal of associated data.

To exercise these rights, contact us at support@teamlilac.com.

5. Data Retention & Security

5.1 How Long We Keep Your Data

We retain your information as long as your account is active or as needed for legal, security, or operational reasons. Deleted accounts may be stored for a limited period for safety and compliance purposes.

5.2 Security Measures

We implement reasonable security safeguards to protect user data. However, no system is completely secure. Users should practice caution when sharing personal details.

5.3 Cookies

 

We collect data through cookies and similar technologies.  We use cookies and similar technologies (e.g., pixels and ad tags) to collect data (e.g., device IDs) to recognize you and your device(s) on, off, and across different services and devices where you have engaged with our Services.

 

6. Children's Privacy

Lilac is only for users 18+. We do not knowingly collect personal data from minors. If a minor’s data is found, we will delete it.

7. International Data Transfers

If you access Lilac outside the United States, your data may be transferred to and processed in the U.S. By using the Service, you consent to this transfer.

8. Third-Party Links & Services

Lilac may contain links to third-party websites or integrate external services. We are not responsible for their privacy practices. Review their policies before providing personal data.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via in-app notifications, email, or website updates. Continued use of Lilac after changes constitutes acceptance of the revised policy.

10. Residents of Certain States

Learn more about U.S. State Privacy Laws:

Several U.S. states have enacted privacy laws to grant new privacy rights to their residents. These laws include the California Consumer Privacy Act (https://oag.ca.gov/privacy/ccpa) (as modified by the California Privacy Rights Act (https://cppa.ca.gov/faq.html)) (CCPA) and comprehensive consumer privacy laws enacted in Virginia (https://www.oag.state.va.us/consumer-protection/files/tips-and-info/Virginia-Consumer-Data-Protection-Act-Summary-2-2-23.pdf), Colorado (https://coag.gov/resources/colorado-privacy-act/), Connecticut (https://portal.ct.gov/ag/sections/privacy/the-connecticut-data-privacy-act), Utah (https://dcp.utah.gov/ucpa/), Oregon (https://www.doj.state.or.us/consumer-protection/id-theft-data-breaches/privacy/), Texas (https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint/consumer-privacy-rights/texas-data-privacy-and-security-act), Florida, Montana, Iowa, New Hampshire, Nebraska, Delaware, and New Jersey, among others.

Depending on the state, these laws, as applicable, provide individuals with rights to:

    •    Access their information 

    •    Correct their inaccurate information 

    •    Opt out if a business “sells” their information, uses or shares it for certain advertising purposes, or profiles them to make decisions with legal or similarly significant effects

    •    Question the results if a business makes profiling decisions with legal or similarly significant effects

    •    Be notified about a business’s data practices

    •    Be informed of third parties who receive their data, if any

    •    Nondiscrimination for exercising their privacy rights 

    •    Delete their personal information 

    •    Appeal if a business refuses to delete, correct, or provide their information.

 

The goals and key requirements of these laws are consistent with Lilac’s ongoing commitment to data protection and transparency. This commitment is reflected in our focus on building privacy into our products, providing our members with control over their data and being.

11. Contact Us

For questions, concerns, or privacy-related requests, contact us at:

📧 Email: support@teamlilac.com

Thank you for being part of Lilac — a community built on trust, connection, and authenticity.